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LANEIGE was born as a brand committed to help women achieve clear, radiant skin like snow. The natural moisturizing barrier of skin, which used to be perfect when you were born, loses strength and vitality over time to become the key reason behind damaged skin. As such, the key behind lively and beautiful skin that can defy time is none other than “moisture.”Through 20 years of research on the interaction between water and skin, LANEIGE discovered that water not only plays an important role in moisturizing but is also effective in boosting the effects of brightening and anti-aging products.Transforming water, the source of life, into dynamic moisture energy.LANEIGE developed its own exclusive technology, Water Science, to help bold and confident young women get naturally hydrated, supple skin anytime, anywhere with the power of water, we present to you the gift of clear, radiant skin.