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Founded in 1872, Shiseido started out as a Western-style pharmacy in Ginza, Japan's famous culture and fashion hub. In 1897, Shiseido introduced Eudermine, an advanced lotion still sold today, marking the shift from pharmaceuticals to cosmetics. With its pioneering spirit and Eastern aesthetics, Shiseido offers a full range of prestigious skincare items, makeup, fragrances, and beauty accessories. Today, Shiseido is the fourth largest cosmetics company in the world, and its beauty products are sold in over 60 countries.