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The history of cosmetics incorporating botanical ingredients is embodied in the 400-year history of Yanagiya. It began with rouge, and hair oil and pomade emerged in the Edo Period. As we moved into the Taisho Period, Yanagiya Pomade - a product that characterizes the modern-age Yanagiya - was born. Even during the war, when materials were scarce, we remained devoted to the use of vegan materials in the production of our pomade, and it has now been popular for nearly 100 years.